Marketing Master Class Confirms What We Already Know

This week I had the honour of working closely with the delegates in Singapore at the Crown Leadership International, two day marketing masterclass.

It never ceases to amaze me how exciting the entire process is when we get to spend 2 days together going through the entire marketing planning process and each stage being able to apply the learning's back to each student and the specific function of their role within the business they work in.

Over the 2 days we covered every conceivable area including: finding needs, broad strategy, tactical implementation, review and refinement process, segmentation, targeting and brand positioning.

And as we went through each module and discussed and analysed the key data and the specifics of how it fitted in with the current planning and strategy of the companies, it soon became obvious to all that despite the fact that we had a distinctly varied and even eclectic group of companies being represented, the driving principles were  applicable to all the businesses  equally well.

There in lies the beauty and simplicity of marketing theory and practice. That the foundation stones can be efficiently adapted to specific needs, legislative requirements and regulatory mandates of any industry or market to produce an equally innovative and practical plan for the future.

For my part I can't tell you how thrilling it is still to work closely with so may passionate marketers who all have their own ideas, vision and plans and be of some small support as they leverage the wealth of marketing knowledge to drive their marketing goals into 2014 and beyond.

So until next time, good luck and good marketing.
Regards,
Daniele.