Qantas Continually Addding Value To Its Total Value Proposition

It's interesting that this morning while on the phone to Qantas where I was briefly put on hold and like all good marketing businesses instead of piping elevator music through the phone, Qantas took the opportunity to articulate ten great value added services they provide over and above their core product which naturally is transportation.

Within 5 minutes or so the recording had articulated no fewer than ten impressive value added items as follows:

• The ability to pre-book an additional baggage allowance for additional weight
• Qantas phone apps for mobiles with full functionality
• Data base of 10,000 activities listed by country for your leisure
• Access to frequent flyers points at a rate of 1 point for each dollar spent
• Navigation tools for the visually impared
• Check in facility n mobiles with emailing service for boarding passes
• Ongoing flight status available for current up to date flight times
• Ability to select meals and seats on making bookings
• Ability to book flights with money, points or a combination of both
• Means to hold a position on a given flight for a small fee well before the departure date

In every case you can see that the value being added is either additional benefits being offered or  decreasing the effort required to travel with the airline. The tape went on but I think it's fair to say that the 5 minutes were well spent  in updating the person on the phone with all the add ons that come with deal.

So what do you have on your phone system when someone is put on hold? Some nice chamber music or a list of reasons that confidently articulate why you are the best choice for that person to make.

So until next time, good luck and good marketing.
Regards,
Daniele.