Breitbarth's annual LinkedIn overview for 2014 has now been published and was based on data from a survey of almost 900 active users of LinkedIn globally.
The key findings are as follows as outlined in a recent reporting on: http://www.marketingprofs.com/charts/2014/25107/how-people-use-linkedin-infographic#ixzz324Y0YISU
Around 4 in 5 users (78.8%) have been members of the social network for at least 2 years, with 7.4% only joined in the past year, with the main findings for the last survey were as follows:
Free vs. Paid
81% of users surveyed say they have a free LinkedIn account.
18% have paid accounts.
1% are not sure.
Visibility
64.3% of respondents say they allow their connections to see the rest of the people in their network.
12.8% say they do not.
22.9% are not sure.
Number of Connections
The largest percentage of respondents (25.2%) have between 500-999 connections on LinkedIn.
6.8% have fewer than 50 connections.
1.5% have more than 10,000 connections.
Hours Spent
43.2% of respondents spend between 0-2 hours per week on the service on average.
26.3% spend between 3-4 hours per week on average.
30.6% spend 5+ hours on LinkedIn per week on average.
Features
75.7% of respondents say they find the "Who's Viewed Your Profile" feature on LinkedIn helpful.
63.3% find the "People You May Know" feature helpful.
50.2% like the ability to directly message first-level connections.
Usefulness
36.2% of respondents say LinkedIn has been extremely important in helping them grow their network, develop their business, and/or find employment.
Only 1.5% say the network has not been important at all in helping with these efforts.
The data above is useful and gives a solid snap shot of what is likely to be the typical breakdown of use for LinkedIn from a world wide perspective.
Perhaps the number that is most conspicuous is that a relatively modest number of just over one in three (36.2%) of respondents said that LinkedIn was: extremely important in helping them grow their network, develop their business, and/or find employment, which of course is what it is designed to do and the number one reason 300 million people around the world are on it.
Around 4 in 5 users (78.8%) have been members of the social network for at least 2 years, with 7.4% only joined in the past year, with the main findings for the last survey were as follows:
Free vs. Paid
81% of users surveyed say they have a free LinkedIn account.
18% have paid accounts.
1% are not sure.
Visibility
64.3% of respondents say they allow their connections to see the rest of the people in their network.
12.8% say they do not.
22.9% are not sure.
Number of Connections
The largest percentage of respondents (25.2%) have between 500-999 connections on LinkedIn.
6.8% have fewer than 50 connections.
1.5% have more than 10,000 connections.
Hours Spent
43.2% of respondents spend between 0-2 hours per week on the service on average.
26.3% spend between 3-4 hours per week on average.
30.6% spend 5+ hours on LinkedIn per week on average.
Features
75.7% of respondents say they find the "Who's Viewed Your Profile" feature on LinkedIn helpful.
63.3% find the "People You May Know" feature helpful.
50.2% like the ability to directly message first-level connections.
Usefulness
36.2% of respondents say LinkedIn has been extremely important in helping them grow their network, develop their business, and/or find employment.
Only 1.5% say the network has not been important at all in helping with these efforts.
The data above is useful and gives a solid snap shot of what is likely to be the typical breakdown of use for LinkedIn from a world wide perspective.
Perhaps the number that is most conspicuous is that a relatively modest number of just over one in three (36.2%) of respondents said that LinkedIn was: extremely important in helping them grow their network, develop their business, and/or find employment, which of course is what it is designed to do and the number one reason 300 million people around the world are on it.
For me this data confirms what I know to be true and what I see evidence of each day as a
marketing consultant and business trainer. Namely that people are still not using LinkedIn strategically as part of an integrated digital and social media marketing strategy and as a result are largely foregoing some of the great benefits it can bestow on users.
The need for more training is paramount to fully utilise its great potential and that of other premier social media platforms and other digital media modalities.
AS always I hope that everyone takes full advantage of the Digital Enterprise Program (DEP) workshops and free coaching sessions that are available to privately owned businesses in Australia.
Simply go to
http://www.vecci.org.au/business-solutions/digital-enterprise-program/workshops
to find out the next available and nearest workshop for their location. Be sure to also pass this link on to anyone you know that may also benefit from this free program where all aspects of social media and all other key areas of digital marketing will be discussed in full.
So until next time, good luck and good marketing.
Regards,
Daniele.
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