LinkedIn Introduces the New: How You Rank Feature

Up till now all LinkedIn members have had access to the very popular: Who’s Viewed Your Profile feature, which as the name suggests highlights which other users have in the last period of time since the last update viewed your profile on the LinkedIn site.

Obviously this is a very useful function that allows you to proactively monitor who else is interested in you and potentially the skill set you have that may be of use to them in their setting.



As recently announced however this feature is now being further augmented with the ability to assess how you rank comparatively against the other members of your direct LinkedIn network in respect to profile views.

Now if you are not ranking favourably in this area surely this presents an immediate opportunity for you to observe these other profiles and make some constructive observations that will highlight areas of comparative weakness between your profile and theirs, as a basis for positive and needed change.

Of course LinkedIn has always had the equally helpful feature of telling us all how complete our respective profiles were and backed this up with a number of suggestions that could be immediately implemented to achieve a more complete and professional presence on LinkedIn.

It is important to remember that this new initiative will assist anyone in the three hundred plus million pool of active users regardless of whether your are a consultant, business owner or employee looking for additional job opportunities within the market place.

For example for consultants and business owners possible business prospects approach leading candidates on LinkedIn through the use of keywords which drive relevant traffic to appropriate profiles such as yours and other member s who may also be vying for the same, business, role or contract.

In LinkedIn as in anywhere else in the professional landscape of Professional Networking Social Media sites, it is imperative to differentiate yourself, your profiles and your skill set from others who you may be in competition with both within your own network and outside of it.

By studying these metrics on a regular basis there is no doubt you will be able to keep refining your LinkedIn presence and consequently be better placed to achieve your objectives for LinkedIn.

For more information on LinkedIn or any other aspect of Social Media and Digital Marketing go to:

http://www.vecci.org.au/business-solutions/training/short-courses/marketing-sales-and-service/social-media-emerging-force-sm  sign up for a social media workshop or visit the Digital Enterprise Program (DEP) listing for free social media workshop at:

http://www.vecci.org.au/business-solutions/training/briefings/marketing-sales-and-service/social-media

So until next time, good luck and good marketing.

Regards,
Daniele.