Background
As the months roll on now and we enter the second year of the phenomenally successful Digital Enterprise Program (DEP), I still never stop being so pleased to see genuine SME businesses in their infancy understanding the nature and importance of the marketer's mantra, namely:Find and fill the customers unmet need.
This was beautifully reinforced again the other day when doing a coaching session with an exciting young business Being Green, which sells floor care products that are both environmentally friendly and importantly, top performing compared to the other available rival options.
The Unmet Need
In the case of these products what I found was that rival products either offered multiple product colours that were not required, limited colour ranges or a lack of complete accessories that would almost certainly be needed including appropriately designed application cloths and scratch sticks not for the floor but for the coated layer that often has been applied to the hard floor, whether it be wood vinyl or other surface type.Meeting The Unmet Need
When we look at the Being Green Floor Repair Kits (as pictured above), we can being to see why their is so much to like about this particular brand and product range and how it addresses the unmet needs of the market place outlined above.
Specifically these packs come not only with the predominant colour that corresponds to your particular floor type, but also the likely complimentary colour that will often also be required when repairing any scuff, crack, chip, gouge or scratch marks.
As well as that each pack comes with a purpose made application cloth to apply and shine the wax based repair stick colour as well as an additional pack of scratch stick that can be effectively applied to the transparent, coated layers that are on top of the floor they protect.
Providing Additional Value
To round off a truly impressive total value proposition, the Being Green product range are both non toxic and environmentally friendly, ensuring both the safety of family members and also not adversely adding to alarmingly high levels of difficult to dispose of waste.I would describe this product as intuitive, useful, laden with economic value and truly attuned to the needs of its target market audience and as such deserves to have great success. To have a better look at this and the other equally impressive product lines Being Green have simply click on this link: http://beinggreen.net.au/
And naturally if you'd like to learn more about Twitter, any of the other Social Media Marketing platforms of digital media in general, simply attend any of the free Digital Enterprise Workshops listed here on: www.vecci.org.au/dep/workshops
and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.
So until next time, good luck and good marketing.
Regards,
Daniele
And
naturally if you'd like to learn more about Twitter, any of the other
Social Media Marketing platforms of digital media in general, simply
attend any of the free Digital Enterprise Workshops listed here on:
www.vecci.org.au/dep/workshops
and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.
So until next time, good luck and good marketing.
Regards,
Daniele. - See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.lfyhG9mI.dpuf
www.vecci.org.au/dep/workshops
and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.
So until next time, good luck and good marketing.
Regards,
Daniele. - See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.lfyhG9mI.dpuf
And
naturally if you'd like to learn more about Twitter, any of the other
Social Media Marketing platforms of digital media in general, simply
attend any of the free Digital Enterprise Workshops listed here on:
www.vecci.org.au/dep/workshops
and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.
So until next time, good luck and good marketing.
Regards,
Daniele. - See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.lfyhG9mI.dpuf
www.vecci.org.au/dep/workshops
and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.
So until next time, good luck and good marketing.
Regards,
Daniele. - See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.lfyhG9mI.dpuf
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