Pinterest Promoted Pins Continue To Drive Results

Initial Pilot Stage

As you will remember it has been around six months since Pinterest first announced that it was increasing the number of businesses that were added to its original Promoted Pins platform for businesses. Originally Pinterest was selectively testing the platform with hand picked large businesses which included such well known brands as: Banana Republic, Kraft, Nestle, Target and Walt Disney Parks, with this initial trial of Promoted Pins being done on a CPM basis, based on the number of generated impressions.  These brands had been signed to initial three to six month contracts ranging in value of between one to two million dollars highlighting the significant outlay for their participation in the platform testing stage.

This is in contrast to the classic SME Pinterest  self serve advertising which is the traditional Google Adwords type Cost Per Click(CPC) where the business only pays if the viewer clicks on the pin.
Preference to Early Subscribers To Waiting List

From that original period, Pinterest set up a wait list and has been preferentially been offering the service to those on the list and those with a proven history of utilising Pinterest. 

Self Serve Advertising Platform

It should be noted that although this latter option is proving to be yet another highly effective promotional tool to serious market brands, the more affordable self-serve platform advertising is available and sustainable in a promotional mix to a to wider group of customers with the Google adwords approach to bidding on results from Search results. 

Continued Growth Of Pinterest

It is sometimes difficult to believe that Pinterest is only around four years old and although it's size in absolute terms at around seventy million users is modest by comparison to the likes of Facebook with around 1.3 billion and Google plus with over five hundred million, its true power of Pinterest lies not in its' absolute size but rather on the fact that it is second only to Facebook as a driver of inbound  links. 

Expanding Demographic

Furthermore its original demographic of female users with mobile devices with a clear purchasing intent has certainly been expanded with now around 30% of its users being male, further reinforcing the tremendous potential the platform has for an ever growing list of consumer and business brands.

Businesses will of course continue to receive invitations to join the promoted pins platform and inevitably it will be opened up to all brands I suspect.

Key Features and Benefits

 If and when you do join you too will be able to avail yourself of its key features and benefits which include the ability to:

• Target your Promoted Pins to potential customers
• Promote with no minimum spend and no fixed timelines
• Promote your best pins so they come up in search results
• Adopt a pay per click approach to promoting on Pinterest
• Utilise Pinterst metrics to effectively determine what works and what doesn't
  So for now if you are interested put your name on a waiting list and watch this space.

naturally if you'd like to learn more about Twitter, any of the other Social Media Marketing platforms of digital media in general, simply attend any of the free Digital Enterprise Workshops listed here on: www.vecci.org.au/dep/workshops
and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.

So until next time, good luck and good marketing.
Regards,
Daniele - See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.KCqZzHBi.dpuf

Free Digital Training and Coaching

Naturally if you'd like to learn more about Twitter, any of the other Social Media Marketing platforms of digital media in general, simply attend any of the free Digital Enterprise Workshops listed here on: www.vecci.org.au/dep/workshops  and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.

So until next time, good luck and good marketing.
Regards,
Daniele.