Facebook Announce Two Impressive Advertising Changes To Better Support Advertiser Sales

Facebook Continues To Innovate

Facebook have recently announced two impressive changes that will both generate great interest and with any luck, great sales for the Facebook advertisers. Specifically these two promotional initiatives are:

1. The introduction of multi-product ads displayed through a revolving carousel style platform, and 2. Updates to for your custom audiences that can be made directly from your own website.

 

Multi Product Ads

Multi product or carousel ads provide businesses with a unique ability to highlight multiple products with a single ad unit, and allows this functionality on both mobile or desktop. Within this protocol every included product will have its own picture, product description and call to action.

Combining Both Initiatives

So from now on , to give an example online retailers will be able to combine the functionality of the Facebook system by combining the multi-product ad unit with the Facebook Custom Audiences from your website, to be able to produce a carousel of multiple products based on the viewing history of people that have previously been to your website, where this ad can be viewed in your news feed based on the  target audience you select.

Early Positive Results

Facebook reported in their blog that E commerce company Nomorerack had trialled this system and experience both an increase in click through rate (CTR) by forty two percent as well as a cost per acquisition decrease of up to forty five percent. 

From now all advertisers will be able to adopt this approach by using the Facebook ads API.
Eventually this system will also be integrated into the main promotional system as well.

Enhanced Custom Audiences From Your Website

Moving forward Facebook will continue to polish and refine the Custom Audiences feature, which will provide the opportunity to more precisely target market their ideal target market members. 

Specifically the system will allow:

A new feature in Ads Manager and Power Editor that give businesses the ability  to focus on different behaviours such as those who visit your site regularly, those are infrequent visitors, those that have never bought from you  and those that go to specific pages.

As well there is additional functionality that allows the system to automatically build audiences based on actual behaviours of individuals whilst on your site.

These changes will enhance an already formidable range of Facebook promotional options to provide what will no doubt be significantly better outcomes for many of it's faithful advertisers.

Digital Enterprise Program

 Naturally to discuss any aspect of Facebook marketing or anything else from the digital world, simply sign up for any of the seven  free two hour workshops that you can book via:
 http://www.vecci.org.au/business-solutions/digital-enterprise-program

So until next time, gpod luck and good marketing.
Regards,
Daniele.

on: http://www.vecci.org.au/business-solutions/digital-enterprise-program for mor - See more at: http://www.roadscholarstraining.com/blog/2015/after-over-one-year-the-digital-enterprise-is-coming-towards-a-close.html#sthash.rCwYr1zO.dpuf

To book your seat now you can call VECCI directly on: (03) 8662 5333 or email: or go to VECCI’s website directly on: http://www.vecci.org.au/business-solutions/digital-enterprise-program for more information.  I urge everyone to pass this post on to anyone they feel may require of benefit from attending and of the workshops or coaching sessions.

So until next time, good luck and good marketing.

Regards,

Daniele.

- See more at: http://www.roadscholarstraining.com/blog/2015/after-over-one-year-the-digital-enterprise-is-coming-towards-a-close.html#sthash.rCwYr1zO.dpuf

 

To book your seat now you can call VECCI directly on: (03) 8662 5333 or email: or go to VECCI’s website directly on: http://www.vecci.org.au/business-solutions/digital-enterprise-program for more information.  I urge everyone to pass this post on to anyone they feel may require of benefit from attending and of the workshops or coaching sessions.

So until next time, good luck and good marketing.

Regards,

Daniele.

- See more at: http://www.roadscholarstraining.com/blog/2015/after-over-one-year-the-digital-enterprise-is-coming-towards-a-close.html#sthash.rCwYr1zO.dpuf