Time For Your Website To Get Its Very Own SSL Certificate

    April 21,  2015

In recent days there has been a significant amount of discussion around the need to make your website mobile responsive and by extension provide website visitors with a better user experience based on Google's edict that from April 21 sites that did not conform to this requirement would rank below those that did. As well as being mobile responsive, readability of text based on size and the number of effective links from the content will also be factored in to this new grading. So OK that part of the message is well and truly out there and understood but the other important part of the Google message is still falling largely on deaf ears.

The Need for SSL Certificates

And that of course is the equally compelling need for all websites to deploy an SSL or Secure Sockets Layer certificate to protect users of your website having their valuable information stolen by unauthorised hackers listening in to the online conversation illegally.

Extended Validation

Although Google have not come out and mandated the type of SSL certificate sites must have it is a pretty fair bet that they will reward those sites that employ a high level of security via a premium SSL which use Extended Validation (EV).

As per the example above highlighting the Commonwealth Bank Net-banking page on Comm Bank, the URL bar clearly shows the green font demonstrating  the EV status of top line security.

When a website is not protected with an SSL certificate, the URL bar will display some like:

http://www.thebusinessname.com

(where http is short for hypertext transfer protocol, which is an application protocol for distributed, collaborative, hypermedia information systems and is the foundation of data communication for the world wide web (www).

When the website is protected it will display as:
https://www.thebusinessname.com

(where the 's' confirms the protection of the existing SSL certificate).


When the SSL certificate has extended validation (EV), the URL will display as:


       https://www.thebusinessname.com

where everything up to the top line domain name (in this case .com) is in green, and will have a small green lock on its Left hand side as per the CommBank example provided above.


 So what ever type of SSL you choose to get for your site, the point is to act and act now for minimal delay and to be in alignment with Google's new policies.

And naturally if there is anything else you'd like to know about feel free to join us the next digital enterprise workshop as booked through www.vecci.or.au/dep to book a free workshop and subsequent fee four hour coaching session for your business firm.

So Until next time, good luck and good marketing.
Regards,
Daniele.

To book your seat now you can call VECCI directly on: (03) 8662 5333 or email: or go to V.E.CC.I.’s website directly on: http://www.vecci.org.au/business-solutions/digital-enterprise-program
for more information.  I urge everyone to pass this post on to anyone they feel may require of benefit from attending and of the workshops or coaching sessions.

So until next time, good luck and good marketing.

Regards,

Daniele.

- See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.ZJwvYdsS.dpuf