Cheeky Little Soles . An Exciting Brand That Combines Great Quality and Value For Money Whist Solving An Unmet market Need.

Cheeky Little Soles

Recently I was lucky enough to be able to spend some time with Aussie mum and business woman Lisa Koba who impressed me no end with her wonderful product range Cheeky Little Socks that impressed me so much that as soon as I saw it I knew I wanted to talk about them on the Road Scholars Blog and explain why I believe they are destined to do great things in the local and possibly even off shore the markets.

Basically Cheeky Little Soles is a business that designs and makes a wonderful range of gorgeous shoes and boots for babies and toddlers. The  Australian-designed and award-winning range of shoes represent a perfect blend of style & amp; function, comfort and above all cuteness.

 

 

Inspiration For A Innovative New Product

The cheeky story story started in 2005 with a cute 6-month-old baby and some polished wooden floors. Lisa Koba kept watching her gorgeous bub slip and slide on the floorboards as she attempted to stand. But when Lisa went searching for a solution, nothing available on the market would fit the non slip bill. A classic example of an unmet need within a well known and mature market.
So very wisely she decided to set about designing her own improved shoe that would fill this gap.

 

Research Driven Solution

Wanting the best for her baby’s feet, Lisa knew her signature range of infant footwear certainly had to be a top quality, soft soled, non-slip product, that was made of genuine leather and yes remembering the importance of visual appeal, supremely cute to boot. After months of research, designing and sourcing materials, she finally hit upon the perfect slip-busting solution.

With copious levels of ongoing research and development,  Cheeky Little Soles have understood exactly what little feet require and consistently provide it. Tiny tootsies have special requirements and all the shoes are specially designed to allow babies feet to flex and strengthen naturally, but to also protect them. 

However there has also been a lot of thought go in to what mothers will want for their toddler's young feet. The business has paid  extra-special attention to all those little details that really make the difference, including a genuine commitment to the best quality materials and responsive and quick customer service,as well as the  large and simply stunning range of attractive designs.

As Lisa says: "We’re proud-as-pineapple-punch to be supporting little feet, every step of the way."

A proud boast but clearly one that is filled with merit. So pop over to their website and see all our cheeky and charming products now. Simply click on:  www.cheekylittlesoles.com.au

Key Take Out

So the key take out for all of us is to perennially be on the look out for market opportunities to notice and potentially leverage any existing unmet needs and shall we say points of remaining frustration within markets that can lead you to your next market leading brand.
And until next time, good luck and good marketing.

Regards,

Daniele.