Pinterest Confirms That Buyable Pins Are Available In The USA

Immediate Access For the US Users

Exciting news recently has filtered through that at least as far as the USA users go, that Pinterest has released officially the Buyable Pins that it had previously pre-empted in earlier dispatches through either iPads or iPhones.

How It Operates

Essentially the Blue buttons are a license to buy products that you see on the various boards directly through the Pinterest site. US based users will now be able to see the blue Buyable Pins all over Pinterest  within the home feed, on boards and in search results. Simply put if you see the blue pin you can purchase that product.

For example if you are looking through the various pages for a new accessory for your caravan or motorhome you can search for that part which will reveal the available options. From here you can apply additional filters that will further hone your search such as a specific price range for example. From this you will be able to isolate the perfect item for your search needs.

From this point you have the option if a blue pin is present to either buy the item or if you are not ready to purchase, perhaps just pin the image of the product and delay the purchasing decision until a more appropriate time.

Faster Way To Shop

To examine the more popular items you also have the option to use the new Shop our picks category. As well to be able to access all of the most recent Buyable Pins, look at the Shop category.

Expanding Range

Pinterst have confirmed that in the next few weeks around thirty million pins throughout the Pinterst site will become buyable within the US market.

Key brands such as Macy's, Neiman Marcus and others, will be amongst those that will have the blue Buyable Pins attached.

For these American businesses, buyable pins can be accessed via partnerships with Shopify and Demandware. As well those wanting to link their product s to Blue Pins can also sign up on to the waiting list. With any luck this progressive roll out will cross American boarders and expand globally within not too long so we can all enjoy this new commercial opportunity.

So until next time, good luck and good marketing.
Regards,
Daniele.