LinkedIn's New Showcase Pages Will Improve The Ability To Sell On LinkedIn

Newly Arrived

Most if not all businesses are perennially searching for better ways to promote their products and services via the world's preeminent, professional  networking site LinkedIn. The release of the new LinkedIn showcase pages is providing exactly that possibility.

Precise Targeting

These new LinkedIn showcase pages enable you to promote certain products or services to specific customer segments.

How Do Showcase Pages Differ From Company Pages

Showcase pages are an advance on the better known Linked company pages that many of you will already have in place and they now make it possible for a business to focus on a specific product or service that they would like to feature.

Starting with a traditional company page, you can now build a Showcase Page which is a separate entity with its own unique criteria, followers, updates and functions.  The way it works is that all your showcase pages are listed in the right column of your company page.

How To Set Up A Showcase Page

1.  Choose a Page Name

Select your page name. At this point you will want to take full advantage of SEO and include any keywords into that page name. For example for Deep Earth Gemstones you may want a page on diamonds so the URL would be: https://www.linkedIn.com/DeepEarthGemstones/Diamonds.

2. Build a Showcase Page

To build a showcase page, go to your company page and simply click on the down-pointing arrow next to Edit and press Create a Showcase Page from the drop-down menu.

Each LinkedIn company page can have as many as ten Showcase pages linked to that company page. claim up to ten showcase pages for your company.

3. Optimize the Page for Search

As is the case with everything on the internet it is vital to optimise the page for SEO purposes to help Google rank your page as high as possible on their search engine.
Apart from the page title there is an allocation of up to two hundred characters where again you can use the appropriate key words that will help position the page for your target audience.

AS well you should always include live back links to the on the website portion of your page and ensure to upload a logo and header imagewhich can be either a PNG, JPEG or GIF format. The maximum file size for the image is 2MB, and it must be 974 x 330 pixels or larger.

As always LinkedIn are coming up with new and exciting ways to provide additional value and functionality for businesses to better position, promote and commercialise their products to the right audience and in Showcases pages we see another way that smart businesses will do just that.

So until next time, good luck and good marketing.
Regards,
Daniele.