Slideshare Introduce New Lead Generation Tool

Worlds Leading Slide Sharing Facility

For at least ten years I have been telling anyone who will listen to me that Slideshare is the biggest with around seventy five million users and most respected slide sharing platform in the world which in my opinion is tragically overlooked and underutilised by most businesses especcially in Australia I'm very sad to say.

Over the last year and a half as I have literally presented in front of people in workshops and one on one coaching sessions for the Federally funded, Digital Enterprise Program I have been absolutely amazed as to how few businesses had an active role in Slideshare for their businesses. Without exaggeration I would put the number at around one percent of all businesses.

A Reason To Come On Board

So the scenario outlined above only means that most of you reading this post will now have another great reason for including Slideshare into your digital strategy. Namely that they have now announced the exciting new lead generation tool that will help you drive more business leads.

We know that most forms of visual content such as power-point style presentations, video and in more recent times the increasingly popular infographic, represent great ways to position, promote and ultimately drive qualified leads to your business through the broad strategy of content marketing where the business continues to provide additional value to both current and prospective customers.

Recently Slideshare announced the arrival of a new tool that will allow businesses to directly build their prospect list via the new Lead Generation tool. This tool will mean business owners can identify the individuals who are  looking at their content and importantly be able to connect with them.

How It Works

The new lead generation tool allows the marketing team to be able to gain greater insight into which segments are looking at the respective data and content and see if this is in line with the positioning the bsuiness has set itself.

In each case the person searching the content will be asked to fill in a simple capture form and that will provide you with the data you need to start better understanding who is looking at your content, what they need to learn and why.

Key Features of the New Tool

Convenient sign on: Convenient cross integration with LinkedIn so viewers can easily fill-out lead forms on the SlideShare platform with their LinkedIn profile sign on data.
Extended lead collection channels: Collection of data is now available through mobile devices
Enhanced customisation of forms: Businesses now are able to craft the precise questions relating to the key data they require for more effective segmentation of prospects
Automation integration: Effortless for businesses to align their Slideshare leads with their Hubspot and Marketo accounts to more effectively manage their incoming leads

This latest update to the already impressive Slideshare platform does nothing but make it an even more vital cog in any businesses digital arsenal of promotional options. I urge all of you to ensure that you make it part of yours.

Naturally if you need any assistance or training on any aspect of social or digital media marketing please contact us directly to have a chat about the many options available for you to use and enjoy. Click here to see the Nationally Accredited courses

So until next time, good luck and good marketing.
Regards,
Daniele.