Google Introduces Rank Brain Element To Search Engine Algorithm

Two Hundred Factors

For a long time now it has been widely known and understood that Google uses an algorithm called: 'Page Rank' that uses over 200 elements that help Google determine the comparative value of any given webpage against other webpages and by inference, its' legitimate organic ranking position within the Google search engine.

Speculative Value For Each Element

Although the actual elements are  fairly well known Google has continued to be very evasive and non committal about what the value of each element is in the bigger scheme of the overall Humingbird algorithm, probably because of their concern that someone may eventually find a way to fully understand and potentially manipulate the ranking for certain sites.

 RankBrain

Now against this background of secrecy and cloak and dagger, Google has revealed in recent days the arrival of its new RankBrain which is an Artificial Intelligence which now contributes around  a staggering 15% of the overall ranking search result. This means the RankBrain is the third most important of all the two hundred plus elements and the most important of the ones we know about as Google still refuse to confirm which two factors rank above it.

Better Outcomes Against Humans

In a recent interview done with Bloomberg, Google senior research scientist Greg Corrado said that:
"Google search engineers, who spend their days crafting the algorithms that underpin the search software, were asked to eyeball some pages and guess which they thought Google’s search engine technology would rank on top. While the humans guessed correctly 70 percent of the time, RankBrain had an 80 percent success rate.”

 Key Takeout

As Google continues to evolve its ever increasing level of sophistication  with its algorithm and ranking processes, the key take out is simply that all website owners and managers need to have a singular view to not only meet the various know requirements Google insist on but perhaps more importantly ensure first and foremost that the webpage be it a website, blog or business page consistently provides genuine value and quality content that will be appreciated and used by the target audience.

Further Study

To learn more about Google's algorithm and all things digital and social media sign up now for a one day course and book at:
http://www.vecci.org.au/business-solutions/training/short-courses/marketing-sales-and-service/social-media-fundamentals

So until next time, good luck and good marketing.
Regards,
Daniele.