Ribbonlee: A Classic Case Of Clever Differentiation

Classic Differentiation

Enter: Ribbonlee. Recently during my travels as a consultant with The Digital Enterprise Program I was fortunate enough to come across Jenny McFarlane who is the Founder and Managing Director of Ribbonlee. Ribbonlee is a young business that has certainly me the two criteria mentioned above and as a result has produced a simple yet elegant example of products can be effectively differentiated to great effect.

An Old Favorite

In her case Jenny has taken a much used and loved item namely ribbon and understanding the need to be able to personalise the message on ribbons has used a practical methodology which allows her to write key messages on the ribbon.

 Commercial Applications

The example below of the Passat dealer that uses Jenny's product to personalise the sale for their customers is a great example of adding some wow factor that again allows him to stand out amongst their competitors as well.

 Contact Details

To see more of Jenny's wonderful range of product ideas and applications you can visit her Facebook Page on:

https://www.blogger.com/blogger.g?blogID=1054861230719713709#editor/target=post;postID=5511776103478508315

Or you can contact her directly on:  0404 773 559 or email on: ribbonlee@outlook.com to inquire about how Jenny can add some additional wow factor to your brand or event.

So until next time, good marketing and good luck.

Regards,

Daniele.