Google Alerts Remains A Largely Unsuded Gem In Monitoring

It is still amazing to me how many people out there are not investing any time or money in digital monitoring to understand and track the level and type of chatter about you, your brand or your company or organisation.

Now there are may options out their but the cheapest and the best place to start with social media monitoring is of course Google Alerts.

 

 www.Google.com/alerts

 What's not to love with Google Alerts.  To begin with it's free. As well it will provide you with an email alert to any email address you specify, when any mention is made of your name, your brand, your company name or any other person or thing you may have an interest in.

Google alerts goes through all modalities of media globally and is a great way of knowing if anything is being said and also what the sentiment of that mention may be.

Incredibly it even gives you the option of nominating when you want to receive the notification.
The three options being: 1. Immediately, 2. Once daily or 3. Once weekly.  Personally I choose daily but the choice is totally yours to make with any given alert you set up through Google Alerts.

Bottom line is that this is a non negotiable along with Google Analytics to any one who wants good quality social media monitoring and measurement data. Make sure you have both.

Naturally to learn more about any other area of social media be sure to check for the latest dates for Victorian Chamber of commerce and Industry courses on:   

 http://www.vecci.org.au/business-solutions/training/short-courses/marketing-sales-and-service/social-media-fundamentals

So until next time, good luck and good marketing.

Regards,

Daniele.