Facebook Has a Bet Each Way On Its' New Dislike Button

Having Your Cake And Eating It Too

So if you've ever wondered what having your cake and eating it to looked like in the digital space try Facebook's latest effort in introducing a quasi Dislike button.



This week  Facebook allowed its users to show some form of disapproval in content by putting in a button that that allows users called a 'Downvote Button".  

This will give users scope and option to flag and hide comments on given posts but not the posts themselves that are made on public pages. This feature to date has only been available to a small test group of US members. 

Reporting to Facebook

Additionally this new feature also provides options to report a comment as either:
offensive, misleading, or off-topic, which then acts to hide the associated content.

It's no secret that Facebook has resisted the strong desire of the Facebook community to have a genuine Dislike button.  Facebook will  argue to that it has resisted as it's trying to unite everyone, but perhaps  the real reason for this partial retreat is that the first real cracks are starting to appear in the popularity of Facebook to competitors.  Hmm. If that trend continues, who knows we may get an actual dislike button in the not too distant future.

So until next time, good luck and good marketing.

Regards,
Daniele.