The Very Chic: Chic and Town Hotel in Rome. Customer Service At Its Best

As I continue to travel both locally here in Australia and Overseas for Business it never ceases to amaze each and every time how excellent customer service is a powerful, meaningful and sustainable differentiator between one product or service and another rival product or service.  In fact for any business the most important question needs to remain how can we provide additional value to our target market audience regardless of the market or product offering.

To answer this, it is wise to consider that real value is a function of both price and quality. Now let us take as an example the very competitive market place that is the Roman Hotel market in Italy.

Obviously with Rome being such a  perennially important tourist and business destination the demand for rooms will always be high which puts a lot of pricing pressure on hotel managers and owners to provide fair and reasonable pricing for their rooms. This is understood by most businesses and it does not in itself, differentiate that business from others. However exceptional customer service does exactly that.

When recently traveling in Italy, I had the good fortune to stay with my wife Sharon at the renowned Chic and Town Hotel  (www.ChicTown.it ), in the heart of Rome at: 31 Via Dei Due Macelli, Rome just a stones throw away from the iconic Spanish steps.

It is beautifully appointed, centrally located and fairly priced which presented a genuine level of customer value, matched against its many rivals. But what really puts this business over the top is its exceptional and unfailing level of customer service that aims to exceed customer expectations and provides true, wow factor for all to see. A simple formula but a winning one that makes the Chic and Town and similar businesses in every market the best value for the customers dollar.

So until next time, good luck and good marketing.
Regards,
Daniele.