Rocketing Up the Rankings. Pinterest Now the 3rd Most Popular Social Media Site

A recent report from Experian has revealed that Pinterest is now the third most popular social network in the U.S., based on traffic, behind only Facebook and Twitter.

Experian’s “2012 Digital Marketer: Benchmark and Trend Report” stated that social networking has reached new highs, with 91 percent of adults using social media regularly as well as 15 percent of all U.S. Internet visits dedicated to social media sites in December 2011.

Pinterest made a huge splash late in 2011 when it made the top 10 list for social networks for the first time. The new Experian report says Pinterest’s traffic surged 50 percent between February and January of this year, which is growth that’s stunning in itself.

That surge has allowed the site to overtake services like Tumblr, LinkedIn, and Google+ for what Experian says is the third highest number of visits in February.

The popularity of Pinterest is already sparking a run of copy cat sites that are trying to cash in on its success.

For now however the simple take out message is that this site has added some genuine fun into social media and importantly, another powerful marketing tool.

How are you using Pinterest for your business? Please let us know.

And until next time, good luck and good marketing.

Regards

Daniele