Saturday, February 2, 2013

The Importance of Share Buttons

I must say that it never ceases to surprise me how many websites that actively try to sell their firms products on that site, still don't have the most basic of social media buttons, namely the 'share' button, with the inevitable benefits that flow from it.

Installing these buttons are of course a simple, quick and importantly free matter, that can't but help raise not only your exposure on the net but (assuming your product represents value to your target audience), also raise sales.

Yes it's true that if someone wants to share your details, pages, products, etc. with someone in their network they can of course copy the URL, open up their email, paste the URL on and after writing a cover message, email it. Perhaps one day I will meet someone with a lot of extra time on their hands as well that would like to do this, but I don't know anyone in this group. Do you?

If the answer is no then you see why the share button on each page of your site and other platforms including your blog, Facebook page, Twitter page, etc. also need it be be present, working and clearly visible. 

In the end people want convenience and to be able to do things quickly and simply.
 So go now to every platform you have and please ensure that you're making it easy for your customers and prospects to share your details and product offerings with others as well.

And until next time, good luck and good marketing.