Creating Events on LinkedIn

This week during a seminar I gave in Melbourne the question was raised about how can LinkedIn be used to help generate publicity for important corporate events.

This is a very important question and it still surprises me that so many people are unfamiliar with the amazing power of LinkedIn Events.

With LinkedIn events any member can create at no cost an event that will be visible to anyone referencing that subject or looking to attend a meeting in that particular area, by simply filling in the simple form document as shown below.

But as well as that indirect type of exposure, LinkedIn also gives you the means to directly alert people in a number of different ways.

Of course you can let your own direct network know by simply sending a message to them.

As well you can use the group facility to let either existing groups or your own group made up of members who may have an interest in this in this topic.

Once this is done, it is likely that individuals will continue to disseminate this information further to their own respective networks.

And of course we should remember that a big advantage of LinkedIn over other networking sites is that when you participate in group discussions, the system generates an email to each member that captures that message. Not bad PR for no cost.

As well, if you want to you can also use some paid LinkedIn advertising in the form of their sponsored links which are comparable to Google's Adwords.

Suffice to say if you need some strong word of mouth for a professional event, LinkedIn can certainly help drive the good word for you.

Can you think of any other LinkedIn or external strategies that would further help here. Please comment and let us know.

Also don't forget to check in at our website on:
www.roadscholarstraining.com to keep up with the latest in all aspects of marketing and training.

And until next time,
Good luck and good marketing.

Daniele.