To add the button you simply obtain the HTML code and paste it on to your site or blog.
Using the Follow button will allow you to be instantly notified in real time, of all updates made to those blogs, websites, or other social platforms you routinely visit, without the need to have to go there directly to check.
As well this button now includes the additional functionality of allowing you to access the actual profile of the individual or group by clicking the username next to the button.
The commercial potential of this new function for businesses is of course clear to see as you can now add this new feature to all you key platforms and ensure that each part of your social media marketing strategy is being seen and potentially shared by interested parties within your target market.
History has shown that anything you can do to drive the message to your customers and prospects is preferable to needing them to routinely come to you, as time is always at a premium as we all know.
The Twitter 'Follow' button is not an original idea by any means but a logical progression for the micro blogging giant and a useful addition to its growing bag of tricks.
Let us know how it goes for you.
Until next time, good luck and good marketing.
Daniele.
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