New Twiitter URL Shortener Facility Now Operating

After a lot of waiting, Twitter has unveiled its new, automatic link shortening
facility.

AS we all know the main limitation of micro-blogging platforms like Twitter, has always been its maximum allowable 140 characters. Now you may argue that this is a bonus in that it forces you to be focused and succinct, but none the less it is a modest amount of words.

Therefore it will now be easier for Twitter users because this new update to Twitter will make it easier to share links with others they are tweeting.

Specifically Twitter has now announced that the new built-in link shortening capability will automatically shorten long URLs down to 19 characters.

This is highly significant when you consider that around 80 percent of Twitter's activity is done around people clicking on links.

In the past we have of course had other popular, link-shorteners like:
Bit.ly, TinyURL and Google URL, which also have provided users an additional benefit in link analytics, which at this stage Twitter’s URL shortener doesn't offer.

To use the service all you need to do is write your link as part of your tweet in the Tweet box and then press tweet.

I have no doubt that Twitter will match the analytics part quickly as well.
Anyway, what are you thoughts on this initiative. Do you think it will be a help for you? Let us know.

Until next time. Good luck and good marketing.
Daniele.