New Research Shows That Social Media is the Most Effective Promotional Platform

Recent marketing research by technology firm Roost has revealed exactly how effective social media is in comparison to other promotional options. Specifically it has been shown to be the most effective option.

Roost is a business development company that helps its clients drive new business contacts focusing on social media marketing platforms.

Almost three quarters of the respondents (72%) have according to the recent Roost survey; found that social media marketing is the most effective channel for promotion to its target audience for SME's.

This figure may not come as any surprise to readers but the fact that only (15%) who responded that paid search marketing was the most effective for them.

Specifically of the major the social media marketing platforms the responding business tend to use, almost 85% said that Facebook was the most effective for them.

Although this data is further evidence of the ongoing adoption and success of social media, there are still many SME's that continue to grapple with social media and specifically how best to use it and integrate it with more traditional modes of promotion such as print and electronic advertising.

How successful has social media been for your business? Drop us a line and let us know.

And until next time, good luck and good marketing.

Daniele.