The Question Is No Longer To Blog Or Not To Blog. But Rather How Often.

Over the last couple of years as the importance of blogging has been so beautifully highlighted by virtually all of the leading, social media marketers, I have made a concerted effort to encourage (and in some cases even cajole) my clients into starting and being committed to a business blog.

In my recent times it seems I'm repeating the same answer in the same discussion undertaken again and again, about how often should a blog be updated each month.

To answer this question there is some exciting new data by leading Social Media firm Hotspot. In a recent survey with over 4000 businesses, several key strategic insights were clearly revealed and providing a tremendous lead that we should all follow.

Amongst the most revealing data captured is the fact that Business-to-Business (B2B) businesses who blogged just 16 to 20 times per month received 3 times more leads than those who didn’t blog at all. Whilst Business - to - Consumer (B2C) businesses that blogged just 16 to 20 times per month got over 4 times more leads than those who didn’t blog.

So clearly its a case of blog, blog often and commit to producing quality content that helps position you and your business or brand as a thought leader or industry leading product amongst your preferred target audience.

To build up a good following takes time not a few weeks but rather one to two years but once it's done you will have a powerful resource at your disposal that you can leverage to great success. But more on that another time. For now the take out is simple. Your firm needs to blog regularly and engage the community of customers and prospects alike.

What about you. How often do you post to your blog and what are the key barriers that you think hold you back from posting more frequently. Please share your comments below.

And until next time, good luck and good marketing.

Daniele.