The Single Biggest Mistake In Social Media Marketing Continues to be the Hard Sell

Social media continues to undergo change and development at a staggering rate.
However despite the dynamic nature of this medium the biggest mistake that continues to be made by marketers is the unfailing desire to sell their product.

Message to the uninitiated, Social media is not about selling its about being part of a community of individuals with a common passion, problem or defined need.

Once this community is established and attracts members, the members gain currency within the group be ongoing involvement and engagement.

People's expectation is not to be sold to but given information, support, empathy whilst providing appropriate content as needed.

Over time as you gain standing within your community the opportunities will eventually arrive where as part of a balanced discussion and solution you will earn the right to provide a possible solution and redirect the discussion away from a communal platform to a commercially based location such as a corporate website or fan page with commercial service capabilities.

A balanced approach for example may include ten blog posts with another directly providing an offer for a commercial product or service, given that it is an effective option to meeting some aspect of the person's unmet need.

Social media is about being social, otherwise it would be called business media marketing.

Don't make the same mistake that so many others make. Contribute, care provide content and eventually were appropriate, commercialise your wares.

What other mistakes do you see people making with their social media marketing?

Until next time, good marketing and good luck.

Daniele.