LinkedIn Now Has A Follow Tool

LinkedIn has announced that it now has a follow tool.
This recent addition of the obviously useful feature, will allow businesses to engage more effectively within the LinkedIn platform.

From a practical perspective, this new feature allows anyone to more closely monitor their most important companies (whether they be strategic partners, key rivals or generally admired market leading firms) in greater detail.

Obviously this feature mimics similar features with other social media platforms, and is a clear sign that LinkedIn is making itself more attractive as a social media networking site, whilst continuing to strengthen it's hard earnt place as the leading professional networking and B2B site, with now over 140 million users globally.

As always content remains the key to success within social media, and by delivering it consistently and raising awareness the businesses increases the chances that the visitor will follow the link back to the social media hub, whether it be a blog or corporate website.

As more and more businesses utilise this new feature, it will naturally compel them to keep producing consistent, quality and useful content for their followers and failure to do so will harm the brand.

This in turn puts a greater importance on planning and implementing content and the need to develop longer term strategic approaches to delivering consistent quality over time.


Until next time, good luck and good marketing.

Regards,
Daniele.