New Facebook Business Page Formats Set to Roll Out in Late March

After rolling out the new Timeline feature recently that were done through an individual's personal profile, Facebook will extend the idea further by introducing Timeline for its Facebook Business pages. Timeline will alter the appearance of Business pages and align them with the same look of individual profiles.

Any existing Facebook Business page will gradually be transferred over to the new Timeline format by the end of March 2012.

One key change that will accompany this is that the business will now be able to put in one major piece of branding in the extended header, which will maximise their ability to better brand the page. However there are some key promotional limitations regarding what else can be articulated her in respect to special deals, product pricing and contact information.

As well there is a limit of 3 applications that can be shown on this page, with any additional apps being accessible via a 'More' button. To add greater connectivity and engagement with the page, followers will also now be able to message Business pages.

Despite all these new features, some other page features have now been removed.

The most notable of which includes the default landing tabs used to create a Welcome tab will no longer available with the new Timeline design.
However on balance, given the increased ability to connect with followers the changes on balance look to be an improvement overall. As always time will tell.

Let us know what you think.

And until next time, good luck and good marketing.

Daniele.