New Facebook Email Addresses Now Available

In recent times Facebook has announced that it has updated the Facebook addresses on its site so that there is now greater consistency across the various functions of site.

As a result the address used to get to your personal timeline will be exactly the same as the one used t you email you on Facebook.

The updated addresses for people who had not already selected an email address on Facebook, whereas anyone who already had selected an email address on Facebook will not be affected.

If you want to pro-actively select an email address now you can also do so by going directly to: Facebook.com/username. ​

No doubt email continues to play and important and ongoing role that is complimentary to and supportive of all our social media efforts.

And until next time, good luck and good marketing.

Daniele.

New Facebook Business Page Formats Set to Roll Out in Late March

After rolling out the new Timeline feature recently that were done through an individual's personal profile, Facebook will extend the idea further by introducing Timeline for its Facebook Business pages. Timeline will alter the appearance of Business pages and align them with the same look of individual profiles.

Any existing Facebook Business page will gradually be transferred over to the new Timeline format by the end of March 2012.

One key change that will accompany this is that the business will now be able to put in one major piece of branding in the extended header, which will maximise their ability to better brand the page. However there are some key promotional limitations regarding what else can be articulated her in respect to special deals, product pricing and contact information.

As well there is a limit of 3 applications that can be shown on this page, with any additional apps being accessible via a 'More' button. To add greater connectivity and engagement with the page, followers will also now be able to message Business pages.

Despite all these new features, some other page features have now been removed.

The most notable of which includes the default landing tabs used to create a Welcome tab will no longer available with the new Timeline design.
However on balance, given the increased ability to connect with followers the changes on balance look to be an improvement overall. As always time will tell.

Let us know what you think.

And until next time, good luck and good marketing.

Daniele.

Facebook Crashes Through the 800 Million Barrier Mark

It's incredible to me that so recently I was having a discussion with a student telling them about Facebook's amazing growth to 400 million, and here we are a year or so later and it has redoubled in size to 800 million. Newsflash then. Facebook is for real and isn't going anywhere so get on board now.

With this in mind the last couple of weeks has also seen the latest set of changes made to the Facebook layout.

Of the latest batch with include:

- Changes to the News Feed: Where Facebook now ranks them according to what you've been interested in the past, and the recent stories are in chronological order.

- Smart Lists: The ability to subdivide our network into separate subgroups e.g. co-workers, friends, family, etc. where we have the ability to follow the messaging of individuals within a specific group.

- The Subscribe Button: A new feature that allows an individual the choice of making their personal data more accessible to the public by allowing them to be able to see your public updates.

As is with most of the changes in recent times the jury is still out on what will be and wont be significant from a business point of view.

What do you think the most major change has been and how do you plan to leverage it for your business?

As always thanks for reading and until next time, good marketing and good luck.

Daniele.