10 Tings No Marketer Should Ever Do

Following on from the recent blog post on the 10 things good marketers do consistently and consistently well, I though it may pay to look at the other side of that coin. Namely: the ten things no marketer should ever do.

Take a look at this list below and answer honestly which of these you do, how often you do it and most importantly what is the consequence of doing it to your business.

•    Assume they know what their customers needs are
•    Underestimate their businesses short comings
•    Try to market their product to everyone
•    Take their customers for granted
•    Hire slick salespeople with poor listening skills
•    Design your marketing plan in a vacuum
•    Leave weaker areas of the businesses alone
•    Launch into expensive research every time
•    Only reinforce poor performance and behaviour
•    Stress out completely and lose your work-life balance

If having reviewed the list you feel you hardly ever do any of these things, give yourself a well earned pat on the back. However if in reading down the list you find that you have done or continue to do three, four or five of these things it needs to be a wake up call for you to reset your processes and procedures back to a starting baseline and start again.

And until next time, good luck and good marketing.

Regards,
Daniele.