The Need to Find the Unmet Need

This week I got asked a question that frankly staggers me. Namely:  Why should we bother to work hard to find the unmet need of the customer? Surely it's enough that we have good products and sell them at a good price.

The saddest thing about this example is that it's true and that experienced business people still believe that it's all about them and their products.

Memo to those of you that believe this. You're wrong.

The reality of course is quite different. As I have said may times to anyone that will listen, all that matters now and anytime in the future is what the customer wants.

It's ironic to me in fact that the word 'selling' is actually derived form a Scandinavian word 'sillas' which literally means 'to serve'.

So joining the dots, how do we serve our customers? Answer: By finding their unmet needs be their recognised or unrecognised  and meeting them.

A simple and brief blog post this week to really hone in and ensure that you are all focused in on making sure that for your business at least you have your eye firmly on the prize.

And until next time, good luck and good marketing.

Regards,
Daniele.