Creating Great Content for Social Media

I regularly get asked about the pressure of writing or somehow how finding great content for social media marketing purposes on a regular basis. Simply put it does take some effort but that effort does not have to be as great as some may think.

To begin with there are many types of content that can be used and integrated within the various platforms your business is involved in.

Some of these include but are not limited to:
-Articles
-Blog Posts
-Images
-Videos
-Case studies
-Widgets
-Presentations
-Workbooks, etc.

The best approach as we all know is to vary what you do and how you do it to keep things interesting and  fresh. It is interesting how often my blog post for example will flow directly from a discussion I have that week with a client or student, and the question or issue we discuss which is of interest to others as well, easily becomes a blog post.

It is always of course important to try to make your content informative, educational, novel, amusing or all of the above because these are the factors that drive people to forward content on to their respective networks, and therefore form the basis of content that may potentially go viral.

At the end of the day all it takes is a little effort and care and you'd be surprised what you can come up with as well.

And until next time, good luck and good marketing.
Regards,
Daniele.