Blogging And Why It Should Be A Key Component Of Your Digital Marketing Strategy

Overview

In our last podcast we looked at a dozen of the most popular and sought after content types on the internet and described each in some detail.

Following on from that discussion we will today as promised give special attention to the uniquely powerful area of blogging.

Blogging of course has been around for over twenty years and is essentially an electronic journal that we write (post) to on a periodic basis about what ever topic we are interested in.

Advantages to blogging

1. For a start there are an estimated two billion blogs on the net on every conceivable topic. this means that they are incredibly popular and sought after by all different target markets globally.

2. Importantly people see blogging strategically as their number one source of information and not Facebook or other individual sites, which are more widely seen as discussion forums where people then go to share what they know and discuss with others within their networks.

3. Blogs are easy to set up and essentially free to run.  Widely used platforms such as Blogger, WordPress and Tumblr are just three examples of the excellent brands available to anyone that is looking to add blogging to their digital repertoire.

4. Most times you will only need to post your blogs weekly, where the average blog post is somewhere around five to seven hundred words long making it a relatively easy matter to put together on a consistent basis.

5. With the advent of user friendly scheduling tools such as Hootsuite have made it simple to plan, produce and schedule future blog posts today providing total control of what gets published and when.

Some general guidelines to live by for all bloggers

The same tenants of sound SEO can be equally applied to drive organic ranking for blogs as for conventional websites and include:

1. Effective use of Key words

2. Introduction of inbound links

3. Mechanisms for reader engagement

4. Quality content

Ten Great ideas for posting blogs

There are literally hundreds of viable ideas from which you are able to generate great blog content but ten tried and tested ideas include:

1. Write about an upcoming event for your business:  A new store opening, a new manufacturing plant, a new consulting suite, etc.

2. Write about a standout employee of the business: someone with a special talent, winner of an award or skill.

3. Write about a new product launch: Something that is new, innovative and different.

4. Write about a meaningful anniversary that you are celebrating. Ten years in business, etc.

5. Write about a new upcoming book, CD or DVD series you are about to launch.  Dan and Matt Marketing series will be on sale from: July 2015 at DanandMatt.com

6. Write about a new social media platform your business is now using for the first time such as You Tube, Yammer, Twitter or LinkedIn.

7. Write about a well-known client (with their approval of course) and what you were able to do and how this helped them.

8. Write about the latest trends, market changes and legislative changes that are most directly effecting your market and the customers within it.  E.g. Changes to Family Law Act.

9. Write about reader feedback and great questions that come up each week through the blog.  Comment on the comments.

10. Write about your business and products and why the target market should take note of them.  This is OK given that it happens occasionally say once every five or six weeks.

At the end of the day you can literally write about anything as long as it has some value to the audience you are trying to attract, interest and ultimately engage.

So get to it. Set up your own blog and starting putting out quality posts that will position you as a thought leader in your market place.

And for the entire Dan and Matt marketing package just go now to:

https://www.danandmatt.com/product/the-package

to order online for a free 30 day unconditional trial period.

So until next time, good luck and good marketing.

Regards,

Daniele.