Turf War For Online Mobile Purchasing Heating Up

In past few days it has been announced that search engine market leader Google is partnering with Softcard who are a mobile phone payment business, in an obvious attempt to strengthen its position and power in the growing market space against the clearly established dominance of Apple with their widely used Apple Pay app.

This week Google revealed that their app Google Wallet will become a pre installed 'tap to pay' app on Android smartphones that are sold in the US market through: Verizon, ATT and T-Mobile  as a condition of the agreement Softcard.
The aim is 'to help more Android users get the benefits of tap and pay', said Google Payments vice president Ariel Bardin, vice president of Google Payments speaking on the issue said, "The aim is 'to help more Android users get the benefits of tap and pay" and went on to add: "We're also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better".

This strategic alliance provides Google and it's associated Android smartphones users a solid foundation to more evenly compete with Apple's the mobile payments system Apple Pay which was recently added to the iPhone 6 model in 2014.
Softcard Management speaking on the alliance said: "Today's announcement is a positive step forward for the mobile payments industry and wireless consumers".

Also worth noting is that in recent days Samsung's has also revealed to the market that it will also be buying buying digital payment business LoopPay further highlighting both the dynamic nature and growing competitiveness of this specific market space.

Samsung added that LoopPay technologys will allow around 90 per cent of retail terminals so that customers are able to simply tap their phones for payment with standard credit cards to facilitate purchases.
Beyond smart phones, LoopPay is also built into dongles and can send credit card data to point-of-sale terminals to facilitate electronic purchases.