Simply put the answer to this will always rely on your market, your target audience and operating promotional budget that can be leveraged to drive the key promotional objectives underpinning both your offline and digital media strategy.
However despite the specifics of your situation, we believe that the following list represents an extensive selection of strong, proven and cost effective choices that can help position your business and brands for long term success.
• Articles
Perhaps the most ubiquitous of all content types on the net is the humble written word and there is a reason why despite the evolution of multimedia and rich media options, this is the one perennial you will always find on every website and platform. Namely that well articles on areas of interest are still the preferred way to update your knowledge on any given topic.
• Podcasts
Typically a one on one discussion between two people where key areas are spoken about with a view to analysing new data, trends, processes or approaches to achieving a specific objective or outcome.
• Case Studies
To actually be able to take a real life situation and by analysing the dynamics of that situation and from this examination then being able to draw key insights, principles and rules, is the basis for why case studies are such an invaluable teaching tool in any situation.
• Slide presentations
People’s love affair with Power Point presentations has been going on for thirty years now the reality is that you can use a slide deck to discuss any topic in a logical sequence, whilst utilising any number of media types on each slide. These include, text, images, videos, hyperlinks and animations.
• Instructional videos
As is well know from the copious amount of research on learning styles, around one third of all people prefer learning where someone is demonstrating what is being taught or discussed to them. For this group in particular, instructional videos can be used to teach, motivate, update, entertain, debrief or even test an individual.
• Emails
Still as useful, quick and universally available today as ever, the humble email is experiencing a resurgence in business popularity as data starts to clarify exactly how powerful a business tool it is when compared to other promotional tools such as social media. As always the key consideration is always to gain formal opt in permission to ensure your compliance with anti-spamming legislation.
• Press releases
Publicity as we know is free and therefore very cost effective, but unlike many other forms of promotion cannot be overtly controlled and therefore is perceived by the audience as being more credible that other traditional forms of promotion such as advertising. When properly applied, PR can be a valuable adjunct to other media options.
• E-books
With the ongoing proliferation of mobile devices and e-readers such as Kindle, E-Books are becoming a very popular and viable option for most SME’s as the end user is largely already well versed in the various platforms and functionality and can therefore consume your content quickly and effectively.
• White Papers
For any research or evidence based materials with a scientific slant, white papers are perfectly placed as a well thought of option that carries a certain level of prestige and higher credibility than other promotional devices. Obviously for this to be maintained the research need to be well formulated and conducted to ensure that the results being presented are credible and present a true picture of what is being investigated.
• RSS feeds
One of the most obvious up sides for any marketer in getting followers is to be able to utilise RSS (or Really Short Syndication) feeds which allow you to automatically update your audience automatically each time you update any of your platforms such as blogs and playlists. The followers are updated via an email that alerts them to the new available content.
• Pictures
Images are arguably the most popular and engaging of the many content types available to us today. This popularity is perfectly captured by the rise of both Pinterest and Instagram in recent years, which are both amongst the fastest growing platforms globally.
Ultimately regardless of which market you work in, experience teaches us clearly that there is no one perfect content type that will always appeal to all.
In the absence of this we need to understand the need for blended content that will ensure that our audience continues to enjoy and engage with our content to gain the key take always from each and to go away with a sense of enjoyment and satisfaction that is the key indicator for them to return in the future.
So until next time, good luck and good marketing.
Regards,
Daniele.
Free Digital Training and Coaching
Naturally if you'd like to learn more about Twitter, any of the other Social Media Marketing platforms of digital media in general, simply attend any of the free Digital Enterprise Workshops listed here on: www.vecci.org.au/dep/workshops and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.So until next time, good luck and good marketing.
Regards,
Daniele. - See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.DJ5WW1rr.dpuf
Free Digital Training and Coaching
Naturally if you'd like to learn more about Twitter, any of the other Social Media Marketing platforms of digital media in general, simply attend any of the free Digital Enterprise Workshops listed here on: www.vecci.org.au/dep/workshops and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.So until next time, good luck and good marketing.
Regards,
Daniele. - See more at: http://roadscholarsmarketing.blogspot.com.au/#sthash.DJ5WW1rr.dpuf
No comments:
Post a Comment
Please feel free to add a comment, suggestion or any feedback you'd like to share with other marketers,brand managers and marketing enthusiasts.